High caliber professionals in Sales team with strong experience and deep knowledge of local market and in the following trade channels. 1. Retail * Key Accounts * Buying Groups * Traditional trade 2. Wholesale 3. Sub-distributors We distribute our products in more than 10.000 point of sales through our Sales team, Wholesalers and Sub-distributors network.
The key functions of the Marketing are:
1. Planning – Budgeting
2. Forecasting
3. Assortment Management
4. Market Research
5. Marketing strategies, planning and execution of ATL and BTL activities
6. Sponsoring
7. Conferences – Events
8. Training Facts & Benefits
The key functions of the Trade Marketing department are:
1. Commercial Policy development
2. Placement guidelines and planograms development
3. Trade Plans & Customer Plans
4. Design + Implementation of Promo Programs, Multibrand & Tailor-made Promos
5. Design + Distribution of Advertising Material & Display Systems
6. Category Management for selected customers
The key functions of the Merchandizing department are:
1. Product Placement Control
2. Price Check
3. Stock Control
4. FIFO
5. Planogram Implementation
6. Selective Order-Taking
7. Promotion Implementation
8. P.O.P. Materials Placement